VIA is the magazine for 3.1 million AAA member households in Northern California, Nevada, Utah, Oregon, and southern Idaho. Published bimonthly, each issue promotes the enjoyment of travel in the West, with departments including Weekender, On the Road, and Events. Additionally, VIA regularly includes advice on traffic safety, automotive use, and how members may get the most from their AAA membership.

VIA also produces Special Lifestyle Sections that use geo-demographic coding to target upscale households. Luxury travel, upscale automotive, and financial products will find that these VIA adults match the profile of national affluent magazines. For more information, please contact the VIA Advertising Department.

Advertising in VIA enables advertisers to reach a broad audience of households that are key consumers of travel and other consumer products. VIA's Travel Guide section is the largest travel catalog among Western publications.

For a complete media kit, please contact one of the offices below:


Personnel/Offices

VIA
150 Van Ness Avenue
San Francisco, CA 94102
(800) 468-7563
Fax: (415) 552-5285
Editor and Manager: Bruce Anderson
Production Director: Kristen Wilson
Advertising Director: Ted Welch
Advertising Art Director: Mira Roytman

Advertising Representatives

Northern California Carol Epstein 150 Van Ness Avenue San Francisco, CA 94102 (800) 468-7563 ext 4338 (415) 552-5825 (FAX) Northern California Ted Welch 150 Van Ness Avenue San Francisco, CA 94102 (800) 468-7563 ext 2455 (415) 552-5825 (FAX) Northern California/ Wine Manager Linda Webber 150 Van Ness Avenue San Francisco, CA 94102 (707) 254-8448 (707) 254-7103 (FAX) Pacific Northwest Media West Lisa Schwartz 12715 Bellevue-Redmond Rd., Ste. 110 Bellevue, WA 98005 (425) 454-1580 (425) 454-1666 (FAX) Oregon Media West Nancy Burke P.O. Box 25212 Portland, OR 97298 (503) 296-6690 (503) 296-6842 (FAX) New York/East Coast /Southeast The McVey Michaels Group Bill McVey 325 Riverside Drive, #51 New York, NY 10025 (212) 316-0383 (212) 666-1980 (FAX) Nevada & Tahoe Area Dean Graves Marketing Support Service 4975 Sleepy Hollow Drive Reno, NV 89502 (775) 786-7411 (775) 857-7706 (FAX)

Colorado Dan Kimball AAA Colorado EnCompass magazine 4100 E. Arkansas Avenue Denver, CO 80222 (303) 753-8800 ext. 8004 (303) 300-7710 (FAX) dkimball@colorado.aaa.com Midwest Gerber & Company Milton Gerber 1022 Dawes Street Libertyville, IL 60048 (847) 247-9800 (847) 367-9730 (FAX) Palm Springs Andi Polisky AP Media Sales 57 Rocio Ct. Palm Desert, CA 92260 (760) 674-3424 (760) 836-9155 (FAX) andiataaa@aol.com Arizona/Las Vegas Huffman Media Michael Huffman 6075 E. La Privada Dr. Cornville, AZ 86325 (877) 416-3441 (616) 588-6310 (FAX) mike@huffmanmedia.com Texas AJR & Associates Nelson J. Gumm 3229 D'Amico, Ste. 100 Houston, TX 77019 (713) 942-7676 (713) 942-0277 (FAX) Hawaii Paula Hayes P.M. Hayes 2370 Aina Lani Place Honolulu, HI 96822 (808) 951-5353 (808) 951-6363 (FAX) paula.hayes@verizon.net Canada American Publishers Representatives Ltd. Garry Power 41 Britain Street, Ste. 303 Toronto, Ontario, M5A IR7, Canada (416) 363-1388 (416) 363-2889 (FAX)

VIA Audience

Total audience of 4,650,000
	Comp	Adults
Male	47%	2,183,000
Female	53%	2,467,000
Age 25-54	57%	2,673,000
HHI $50,000+	69%	3,203,000
Professional/Managerial	31%	1,459,000
College+	67%	3,135,000
Home value $500,000+	28%	1,290,000
Own passport	46%	2,150,000
Took cruise past 3 years	12%	560,000
Visited theme park past year	24%	1,109,000
Stayed 5+ nights in hotel	31%	1,426,000
Source: 2005 Doublebase MRI