Eats of Eden
California's
farmers' markets
serve up nourishment for body and soul
By
David E. Gilbert
C
ultivators
of the earth are the most virtuous," wrote Thomas Jefferson, "furnishing
the principal subsistence of life." If the statesman were around
today, he might be peddling the 250 varieties of herbs and vegetables
he grew in his garden directly to the people at farmers' markets.
Restoring the traditional link between the agrarian and urban
communities, markets have become a means of survival for the small
family farmer, with more than 350 certified farmers' markets in
California, up from a handful in the late 1970s. For the consumer,
they offer open-air therapy, serving up the freshest produce,
condiments, flowers, entertainment, social contactfood for
palate and soul.
Prime
season runs from April through October, but many markets weather
the elements all year, bringing you face-to-face with growers,
like Ger Xiong, who cultivates Thai eggplant, cherry tomatoes,
peas, and beans. Xiong drives four hours each way daily to market
from his farm near Fresno. What Xiong and his fellow farmers unload
from their trucksproduce picked perfectly ripe but too delicate
for conventional packing and shippingcannot be had elsewhere.
Outdoor
markets are movable feasts. "I love how a market transforms a
street or lot for half a day, then tears down without a trace,
save for a stray orange rind," says Meghan Askin, who manages
the festive Jack London Square market in Oakland.
Each
market is as distinct as the community in which it resides. At
the crossroads of agribusiness, under a green corrugated canopy,
the year-round Davis market enjoys a rural setting in the town
square. Davis is where Les Portello sells the "AM-monds" he grows
in Arbuckle, 40 miles north. ("To harvest them, we shake the tree
so hard, we knock the 'L' out of them," Portello says.) One taste
of his roasted almond butter is enough to make anyone forget about
the grocery outlets.
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Another
virtue of the markets is having the chance to taste before you
buy. A few tables down from the Portellos' almonds, Peggy and
Michael Henwood of Henwood Estates encourage sampling of their
artisan olive oils, made on their ranch near Marysville. Tidbits
of bread saturated with green-golden oil, pressed days before,
inspire wine-like descriptors: herbaceous and creamy, with slight
tannin on the finish.
Farmers'
markets serve as inspiration for home chefs and prominent chefs
alike. Thursdays are market day for Bradley Ogden, chef/owner
of Larkspur's Lark Creek Inn, who, in summer, spends $4,000 a
week at market. Ogden has been frequenting the Marin market, located
beside the Frank Lloyd Wright-designed Civic Center, since its
founding in 1983. Surveying the market's cornucopia, he beholds
a 1000-karat Hachiya persimmon and proclaims triumphantly, "A
steamed pudding . . . with a blood orange curd!" Many markets
combine old-world influences, like the one in Old Town Oakland.
There you'll find everything from Russian pierogi to exotic Asian
greens. The market's nestled between rows of Victorians and the
revitalized Swan's, an old-style open market. A half-dozen languages
meld with the calming notes of "Destiny the Harpist," who plucks
her harp at many Bay Area markets. When Old Oakland comes alive
at 8 a.m., so do the products. Indignant chickens and chukars
(partridges) are extricated from cages while catfish are scooped
from a tank on the back of a pickup. While fins and feathers fly,
farmers stack salted duck eggs stained iridescent magenta, lest
you confuse them with baluts (white fertile duck eggs).
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What
distinguishes California's certified farmers’ markets from
supermarkets is that the former are operated in accordance
with regulations established in 1977 by the California Department
of Food and Agriculture. In order to pass muster as a CFM,
the county agricultural commissioner must certify that farmers
sell only agricultural products they grow themselves. Certification
does not imply produce is organic, though some CFMs may
tout “organically grown” produce and some, like the Berkeley
CFM, pride themselves on their abundance of organic produce.
In California, the use of the term organic is restricted
by law to crops grown on lands where no synthetic pesticides
or fertilizers have been applied in the previous three years.
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Old
Oak is "the proletarian market," says Sandro Rossi, who owns Caffé
817 around the corner, a popular retreat for farmers and shoppers.
Rossi searches the stalls for a savoy cabbage for his Tuscan bean
soup and dates to stuff with walnut meats for dessert. For the
Florence native, markets are a way of life. Saturdays find Rossi
at what he calls "the market of nobilitythe social event
of the week," the San Francisco Ferry Plaza market, on the Embarcadero.
On
a typical Saturday at the Ferry Plaza gathering you might see
the city's poet laureate Lawrence Ferlinghetti or symphony conductor
Michael Tilson Thomas wandering among the fashionable throngs
lined up for a bite at the Hayes Street Grill or Rose Pistola
booths. From May through November, Ferry Plaza hosts free programs
introducing consumers to farmers and chefs. One of those farmers
is Art Lange of Honey Crisp Farm in Reedley, where he cultivates
dwarf peaches, plums, and nectarines.
As
the fresh stone-fruit season is so fleeting, Lange has devised
a sulfur-free method of preserving the summer sweetness in micro-thin
slices, using honey and apple juice. His dried Snow Queen nectarines
are so addictive that one customer thinks nothing of buying $150
worth at a pop.
Farmers'
markets can sustain the vitality of city centers. Such is the
case with San Luis Obispo's market, half a block from the mission
founded by Father Junipero Serra. The evening market on Higuera
Street is the centerpiece of an urban success story. During the
1970s, downtown business took flight to suburban malls; the only
action left on Thursday nights was cruising. The city tried holding
volleyball tournaments, but it took someone setting up a barbecue
in the street to get things cooking. Others followed suit, the
downtown association invited the farmers, and the market was born
in 1983.
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"Farmers'
markets can sustain the vitality of city centers"
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Today
on Thursday nights, the aroma of smoked meat and calzone wafts
down five blocks of farmers and sundry merchants. The market transforms
into one big street party, with bands battling for shoppers' attention.
Under the lights, you can find sweet Chantenay carrots from Domingo
Farm in Arroyo Grande and burdock root, which is good for ridding
the body of excess fluid. To rehydrate yourself, there's apple
zinfandel juice from Chadmark Farms. Mike Cirone trucks in Blenheim
apricots and tiny lots of 50 heirloom apple varieties and tropical
fruits adapted to the local clime, including the white sapote
and cherimoya, from nearby See Canyon. No surprise, San Luis Obispo
was honored by the National Trust for Historic Preservation for
having one of the five best Main Streets in the nation.
The
boast for the state's largest farmers' market goes to sunny downtown
Santa Monica. Some 90 farmers gather there on Wednesday mornings.
Professional chefs and their domestic counterparts wend their
way along Arizona Street near the Third Street Promenade, pushing
carts of ingredients for the evening meal. Chef Mark Peel of Campanile
tracks down lamb's- quarters. Once a pesky weed, it now holds
uncommon appeal. "We call it wild spinach; otherwise people expect
a meat dish," says Peel. Bunches of arrow-headed leaves join lipstick
peppers, squash blossoms, and sweet broccoli sprouts in Peel's
cart.
At
market, culinary trends evolve over casual conversation. Chefs
track down heirloom seeds, farmers place them in the ground and
bring the results to market, and consumers end up with a direct
connection to the freshest produce and stories to be had. Jefferson
would approve.